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Shock Messages About Government Inaction:
When Told Others Are Working Together to Change Bad Habits:
"There was so much garbage shown and the damage was so big that it gave me pause. Would what I could do really help stop all that horrible waste?"
more positive environmental message.
atmosphere threatens to accelerate global warming crisis." Yikes! Sometimes the content of my morning inbox makes me want to just go back to bed and pull the covers over my head.
"Being only one voice, my single opinion can hardly effect political manueverings "
When we are trying to make something happen, conservationists sometimes think like cowboys. We break out the rhetorical cattle prod and try to shock the public out of complacency and into action with a stiff jolt of bad news. There's a time and place for that but to motivate people to actually do something, you have to mix the bad news with a Gucci Belts On Sale
"The actions of one person alone do not really add up to much."
"My action/donation would only be effective only if I am one of MANY who donate. Land is not cheap "
" one person's acts multiplied by many thousands of like minded people can have a profound impact on the problem."
Shock Messages About Financial Need:
" a widely distributed petition can have some influence on the various representatives of the petitioning constituencies."
To give you a flavor for what I mean, I recently ran some conservation outreach materials past a test panel of everyday citizens. Here are some reactions to the shock messages:
Of course, these messages are true. And you have to tell the public about a problem to make the case for your solution. But if you just jolt them repeatedly with the bad news cattle prod, you might demoralize and desensitize your audience. Sure, they might agree with you " but they won't do anything.
Not exactly the words of people poised Louis Vuitton Belt Aaa Quality to spring into action to save the day, are they? These quotes underscore the urgency of mixing in some encouragement and words of success. Gardner meant when he wrote, "the first and last task of a leader is to keep hope alive."
So, next time you find yourself sitting at the computer to concoct an environmental message that you want to motivate your some audience to some action, remember the importance of the hopeful herd. His company has developed the Due Diligence Test Panel, a service that nature protection and pollution control organizations can use to pre test their environmental message materials prior to Hermes Belt Price For Women
and the Hopeful Herd
Shock Messages About Bad Environmental Habits:
So listen up, cowboy " you might get a few cows moving with your trusty cattle prod, but it's the herd mentality that moves society. People find hope and courage in that herd. Read how our test panel reacted to some conservation messages that evoked the sense of strength in numbers:
When Told Others Have Made a Difference by Signing a Petition to Officials:
" having donations matched makes my action seem like it would have a bigger impact."
"I wouldn't be certain my small donation would really make a difference "
"I realize that state representatives receive hundreds, if not thousands, of complaints and suggestions everyday. Unless this action is taken on a large scale, I am doubtful it would hold a significant impact on government policies "
When Told Others Have Already Done Their Part to Give:
Here are some examples of "cattle prod" messages that have crossed my desk recently: "Giant corporations will spend billions to control our elections," "Massive portions of the ocean blighted by plastic trash," "methane entering the Louis Vuitton Belt Plate
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